November 25, 2014

Rothmans Of London - New Pack Launch #StyledbyFNM

Hey Guys,

Brand Campaigns have always been an important target within a year of starting this business of mine…of course, they say everything is done in stages, really i couldn’t wait for this stage as i had been in advertising 2 years before i started so why not! At least, i had paid my dues : )

Anyways, British American Tobacco happened to be one of the first especially to be released. I had done something for etisalat last year and recently just did one for Airtel that i really can’t wait for y’all to see.

“Its a great thing for stylists and image managers that brands here have started becoming more aware of how important it is to have their materials styled by professionals who are conscious of brand colors, positioning, target audience, competition, trends, aesthetics and all together a campaign with a seamless flow”.

As opposed to lay man knowledge, using a stylist or brand consulting firm during production is no luxury but a necessity, a wrongly executed campaign can ruin a product, users have trusted over the years as it is easier to break down than it is to build up especially as regards Brand Management and Reputation.

Hopefully more brands will latch onto this knowledge and new media trend before too long as people are more often than not, moved by what they see.

See pictures below:

Behind the scenes

Behind the scenes

The Campaign was shot by the legendary Kelechi Amadi Obi

 

RothmansPub 2717 (2)

 

 

 

Red Telephone Booths in Covent Garden

Meet the Power Team….

Agency Reps, Photographer, Make Up Artiste, Models and The Stylist

Agency Reps, Photographer, Make Up Artiste, Models and The Stylist

 

It was an amazing time and i would do it over and over again!

Have a great rest of the week guys,

its MsModish

xx

 

Leave a reply